“So exactly what does a gift to MRN produce? What is the cost in dollars per soul?” asked the potential donor. I was stumped and wanted to check my ears. How would we calculate this? I wondered what he would consider an acceptable ratio. In his defense, he is a good man who was just trying to be a good steward, but the way he framed the question was stunning to me. It made us wonder, what is the value of a soul? How do you calculate the ROI (return on investment) for missions? We are fooling ourselves if we think people don’t ask such questions.

Read More